Toyota Tundra
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Toyota Tundra
My writer and I simply wanted to create the craziest, most hair-raising demonstration spot we could think of. By the way, there are no computer effects. Everything was done in camera.
Agency: Saatchi & Saatchi Los Angeles
Client: Toyota Tundra
Director: Andrew Douglas
Copywriter: Kim Genkinger
My Role: Creative Art Director
Toyota Tundra "Wrecking Hammer" :30
Toyota Tundra "Wrecking Hammer" Making-of :60
Integration
Integration
Brand Guide
Brand Guide
The Tundra campaign was larger in both budget and scope than the entire launch of the Lexus brand. Brand Guidelines were a must in order to keep track of visual language.
