Toyota Prius
SCROLL DOWN
Toyota Prius
The “iPod of Automobiles” needed an equally iconic look and feel. I worked together with a team of creatives to develop everything from campaign colors, brand guidelines, to the cast costumes and harmonic movements of the Prius launch.
Agency: Saatchi & Saatchi Los Angeles
Client: Toyota Prius
Director: Mr. Hide
Creative Leads: Tito Melega and Simon Mainwaring
My Role: Creative Art Director
Toyota Prius "Harmony" :30
Initial wardrobe sketches for the overall look and feel of the campaign.
We created a Prius brand guideline for campaign consistency. These guidelines also set the tone for the rest of the Toyota vehicle family.
