Straws

Spelly Straws is a new invention by Mohawk’s internal 3D Designer, Randy Stein. He wanted to create a functional yet educational tool for kids, to make mealtime more enjoyable.

I pulled together a team of copywriters, designers, 3D artists, and teamed them up with Moondog’s production team to shoot and launch Spelly Straws on Kickstarter. Together, we produced the Kickstarter video, landing page, a pre-launch Facebook group, and all of the marketing and advertising materials to drive traffic to the launch. We reached our goal of $20K within the first couple of hours. Success!

Brand Incubator: Mohawk NYC

In-house Brand: Spelly Straws

Inventor: Randy Stein

Creative Team: Leo Gonzalez, Josh Stark, Sydney Neeson

Director: David B. Godin at Moondog

My Role: Chief Creative Officer