Kickstarter: Spelly Straws
Spelly Straws, created by 3D designer Randy Stein, is a fun, educational tool for kids at mealtime.
I assembled a team of copywriters, designers, 3D artists, and partnered with Moondog’s production team to launch Spelly Straws on Kickstarter. We produced the Kickstarter video, landing page, pre-launch Facebook group, and all marketing materials. We reached our $20K goal within hours. Success!
Spelly Straws was sold at MoMA Design Stores after launch and is now available on Amazon.
In-house Brand: Spelly Straws
Brand Incubator: Mohawk NYC
Inventor: Randy Stein
Creative Team: Leo Gonzalez, Josh Stark, Sydney Neeson
Director: David B. Godin at Moondog
Role: Chief Creative Officer
