The RiF6 mini cube projector won the hearts of smart, creative, independent self-starters all over the net. To help grow the brand, we launched the accompanying SoundCube mini speakers, Eargo headphones, and NoMad wireless earbuds. We named, designed, and launched the products on Amazon as well as on the RiF6 website. All creative assets, including the brand manifesto and positioning supporting the launch, were developed internally.

Brand Incubator: Mohawk NYC

In-house Brand: Rif6

Creative Team: Leo Gonzalez, Josh Stark, Ricardo Hernandez, Randy Stein

My Role: Chief Creative Officer

 Take it Further

“A ship in port is safe, but that is not what ships are built for.”

RIF6 technology brings portability to port, so you can explore without limits.

It empowers you with the freedom to disconnect from the wires, and connect with your passions.

It inspires you with features that open new paths, perspectives, and possibilities.

And it enhances your everyday life, by simplifying the way you do it.

From wireless headphones to Cubes to 360 cameras, RIF6 enthusiastically provides thoughtful

lifestyle technology, so you can take your life further.