kailua
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kailua
Ukuleles are the number one selling instruments on the internet. So, we decided to launch our own brand, Kailua. Besides the expected branding assets (logo, color, font, packaging, etc.) we also gave the brand a lifestyle. A ukelele way of life.
Brand Incubator: Mohawk NYC
In-house Brand: Kailua
Creative Team: Leo Gonzalez, Josh Stark, Randy Stein, Teo Almonte
My Role: Chief Creative Officer
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website
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