Xtava Brand Launch

Xtava was created to offer high-quality hair styling tools for every hair type at an affordable price. We refreshed Xtava’s branding, including its logo, colors, fonts, and tone, ensuring consistency across all aspects of the brand. To showcase the versatility of Xtava, we produced 12 hair tutorials featuring women with diverse hair textures and lengths. I led the casting and direction of these tutorials, highlighting real women using Xtava products to style their own hair. Additionally, we conducted lifestyle shoots to feature our natural talent. We developed content for the website, social media, and marketing efforts for 21 new products, designing packaging, manuals, inserts, and enhancing our e-commerce presence, including platforms like Amazon.

After successfully rebranding Xtava, we launched a new line of hair products called Xtava Styling Squad. We crafted the messaging, designed the packaging, and created the overall look and tone. We produced tutorials and creative content for various platforms. Styling Squad debuted on the revamped xtava.com, featuring a hair quiz for personalized recommendations. Today, Xtava is a top hair brand on Amazon and has been praised by The Today Show, Bustle, Refinery29, and Nylon Magazine.