Vremi Brand Launch
Vremi began as a few kitchen gadgets sold on Amazon. When I joined, we developed brand guidelines for consistency and defined our target audience. This led to creating fun personalities for each product, like the "Your Main Squeezer" lemon squeezer and "Straight Chillin’" ice cube trays. We launched the splash page, website, Amazon listings, and all supporting creative assets. Our first 10 products validated our product, marketing, and creative strategies.
Vremi’s been loved by BuzzFeed, Business Insider, and Tasty to name a few. The numbers speak for themselves:
We increased sales from $4M in 2016 to $80M in 2018
I helped to grow daily business from 6.5K day to 55K a day
In 2016 we reached 120K homes, and in 2018 we reached over 800K households.
In-house Brand: Vremi
Brand Incubator: Mohawk NYC
Creative Team: Tyler Mintz, Josh Stark, Ricardo Hernandez, Leo Gonzalez, Teo Almonte, John Marino, Randy Stein, Alex Portilla
Role: Chief Creative Officer
