Toyota Prius Launch
The “iPod of Automobiles” needed an equally iconic look and feel. I worked together with a team of creatives to develop everything from campaign colors, brand guidelines, to the cast costumes and harmonic movements of the Prius launch.
Client: Toyota Prius
Agency: Saatchi & Saatchi Los Angeles
Director: Mr. Hide
Creative Leads: Tito Melega and Simon Mainwaring
Role: Creative Art Director
Initial wardrobe sketches for the overall look and feel of the campaign.
