Talk to Chuck
The iconic Charles Schwab "Talk to Chuck" campaign needed a fresh, contemporary update to maintain its strong brand presence. We collaborated to write, design, and evolve the brand while preserving its distinctive look and voice.
Client: Charles Schwab
Agency: Euro RSCG New York
Director: Ian Kovalik at Mekanism
Role: Creative Art Director
We also created a mini-campaign for Schwab's "High Yield Investor Checking Account". Not only is it free but they also refund any ATM fee, from any ATM, anywhere in the world.