RiF6 Brand Launch
The RiF6 mini cube projector captured the hearts of smart, creative, independent self-starters online. To grow the brand, we introduced the SoundCube mini speakers, Eargo headphones, and NoMad wireless earbuds. We named, designed, and launched these products on Amazon and the RiF6 website, developing all creative assets, including the brand manifesto and positioning, internally.
In-house Brand: Rif6
Brand Incubator: Mohawk NYC
Creative Team: Leo Gonzalez, Josh Stark, Ricardo Hernandez, Randy Stein
Role: Chief Creative Officer
