Kailua Brand Launch
Ukuleles are the top-selling instruments online, so we launched our own brand, Kailua. Beyond the standard branding assets like logo, color, font, and packaging, we created a lifestyle—a ukulele way of life.
In-house Brand: Kailua
Brand Incubator: Mohawk NYC
Creative Team: Leo Gonzalez, Josh Stark, Randy Stein, Teo Almonte
Role: Chief Creative Officer
