Closing America’s Smile Gap
Ignited a movement to help Crest and Oral-B address America’s oral care crisis with a 360 creative campaign that pointed the finger, literally and figuratively, at the smile gap kids in underserved communities experience when it comes to teeth brushing.
Client: Oral-B + Crest
Agency: MSL New York
Production: PXP + Saatchi NY
Director + Editor: Max Cantor
Creative Team: Tyler Mintz, Jolie Egan, Alli Hunt
Role: Chief Creative Officer
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31% SOV Increase
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500K+ Products Donated
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365K+ Consumer Engement
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1.4B Earned Media Impressions
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4.9MM Social Impressions
/ 31% SOV Increase / 500K+ Products Donated / 365K+ Consumer Engement / 1.4B Earned Media Impressions / 4.9MM Social Impressions
